Ad layout

The following is information on the standard ad layout on Gamepedia.

Ad terminology

ATF: Above The Fold - Displays near the top of the page and is visible prior to scrolling.

BTF: Below The Fold - Displays lower on the page and is not visible until a user has scrolled.

Leaderboard - 728x90 typically known as a "banner ad".

MRec: Medium Rectangle - 300x250 rectangular ads - Can be confused for a square.

Distroscale - 400x250 rectangular video ad - Displays a video followed by Gamepedia related content. Depending on the page, it will pop into the content.

Sticky Rail - Right side rail that remains "sticky" on the page as you scroll.

ABR: Ad-Block Recovery - When adblock is detected, a substitute is inserted.

Desktop

Main page ads

1. ATF Leaderboard
2. BTF Leaderboard
3. BTF Footer MRec

Note: There are no Twitch Embed units on Main Pages

Examples

• 

  Upper Mainpage displaying:
  1. ATF Leaderboard

• 

  Lower Mainpage displaying:
  2. BTF Leaderboard
  3. BTF Footer MRec

Content page ads

1. ATF Leaderboard
2. ATF Sticky Rail MRec/Distroscale Video Unit
3. Gamepedia PRO Upsell unit
4. BTF Sticky Rail MRec
5. Footer Twitch Embed Unit
6. BTF Leaderboard
7. BTF Footer MRec

Examples

• 

  Upper Content page displaying:
  1. ATF Leaderboard
  2. ATF Sticky Rail MRec
  3. Gamepedia PRO Upsell

• 

  Middle Content page displaying:
  2. ATF Sticky Rail MRec
  3. Gamepedia Pro
  4 BTF Sticky Rail MRec

• 

  Lower Content page displaying:
  4. BTF Sticky Rail MRec
  5. Twitch Embed Unit
  6. BTF Leaderboard
  7. BTF Footer MRec

Ad-block recovery

We employ certain technologies in order to display advertisements to users using adblock.

Mobile

Main page ads

1. Sticky BTF Leaderboard
2. Footer MRec

Examples

• 

  1. Sticky BTF leaderboard
  2. Footer MRec

Content page ads

1. Sticky BTF Leaderboard
2. Footer MRec
3. In Content MRec (can be multiple depending on size of page

Examples

• 

  1. Sticky BTF Leaderboard
  3. In Content MRec]]

See also

• Reporting bad advertisements