Ad layout
The following is information on the standard ad layout on Gamepedia.
Contents
Ad terminology[edit | edit source]
ATF: Above The Fold - Displays near the top of the page and is visible prior to scrolling.
BTF: Below The Fold - Displays lower on the page and is not visible until a user has scrolled.
Leaderboard - 728x90 typically known as a "banner ad".
MRec: Medium Rectangle - 300x250 rectangular ads - Can be confused for a square.
Distroscale - 400x250 rectangular video ad - Displays a video followed by Gamepedia related content. Depending on the page, it will pop into the content.
Sticky Rail - Right side rail that remains "sticky" on the page as you scroll.
ABR: Ad-Block Recovery - When adblock is detected, a substitute is inserted.
Desktop[edit | edit source]
Main page ads[edit | edit source]
- ATF Leaderboard
- BTF Leaderboard
- BTF Footer MRec
Note: There are no Twitch Embed units on Main Pages
Examples[edit | edit source]
Content page ads[edit | edit source]
- ATF Leaderboard
- ATF Sticky Rail MRec/Distroscale Video Unit
- Gamepedia PRO Upsell unit
- BTF Sticky Rail MRec
- Footer Twitch Embed Unit
- BTF Leaderboard
- BTF Footer MRec
Examples[edit | edit source]
Ad-block recovery[edit | edit source]
We employ certain technologies in order to display advertisements to users using adblock.
Mobile[edit | edit source]
Main page ads[edit | edit source]
- Sticky BTF Leaderboard
- Footer MRec
Examples[edit | edit source]
Content page ads[edit | edit source]
- Sticky BTF Leaderboard
- Footer MRec
- In Content MRec (can be multiple depending on size of page